THEQUBE

Комплексная система управления автомойкой, детейлинг-центром, автосервисом или шиномонтажом

Состав работ TheQubeVC ->

Диагностика, определение узких мест, дорожная карта развития.
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Индивидуальная работа с фаундером по ограничивающим убеждениям.
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Определили ТОП-список проблем клиента и сформировали АВС-сегменты. Отделили проблемы от фичей.
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Сформированы материалы с учетом ценности и доработаны продукты, опираясь на боль клиента.
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Пересобрали концепцию ценообразования. Выявили дополнительные продукты для upSale. Определили ключевые каналы продаж.
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Цель компании привлечь инвестиции на развитие из 10 млн масштабировалась в 100 млн.

Срок: 3 месяца / 6 сессий                 

HR platform for exchanging feedback, conducting surveys and developing employees.

Work format:

• sessions with founders, sales and marketing department
• conducting research
• formation of working artifacts of sales & marketing work

Composition of works TheQubeVC ->

Conducted a business diagnostics, current sales and marketing process
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Formed recommendations for eliminating current bottlenecks in the marketing and sales process
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Conducted a series of problem interviews with the target audience and described portraits of key segments, their pain points and needs
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Formed key USPs for client communications for each segment
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Analyzed product demos for clients and advertising campaigns
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Formed a sales department brief on the PPVVC model and a sales scenario concept for key USPs to increase conversion at all stages of the funnel;
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Formed recommendations for launching effective advertising campaigns and lead generation channels
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Formed a list of companies of the potential target audience and hypotheses of key promotion channels

Time:  5 mounth

Point A: Idea.
Point B: Unique selling propositions (USP) verified, customer acquisition channels found (b2b/b2c). Reaching the breakeven point within 3 months of starting work.
Result: Successful entry into the market with a confirmed business model.

Detailed information on this project is available only upon request under the NDA.

Point A: Finished product, hints at the target audience, single sales.
Point B: USP verified, target audience segments defined. 11 new clients attracted.
Result: MRR increased by 4.5 times in three months of the program.

Detailed information on this project is available only upon request under the NDA.

A mobile application for parents that offers personalized game mechanics that turn ordinary toys into tools for the development of the child according to his age and interests.

Work format:
• Partner sessions on working with the level of
management decision-making,
setting strategic goals,
building a role model of the team
• Traction meetings with the key team on working
with execution and the product
• Conducting problem and solution interviews
• Audit of intellectual property
• Preparation of necessary agreements for partners
and developers

Composition of works TheQubeVC ->

Conducted a business and operational diagnostics, identified bottlenecks in current processes
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Implemented into partners' work: goal setting based on OKR, management artifacts, a system for monitoring processes, work results and synchronization in accordance with the recorded role model and responsibilities
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Implemented into the team's work: a process for planning, tracking progress and synchronizing the team in weekly sprints
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Formed and tested 6 hypotheses of the value of the key product and additional services
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Described the key pain points and needs of the target audience through a series of problem interviews
(87+)
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Formed a customer journey map (CJM) and identified key stages
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Updated the application and formed a testing plan for testing hypotheses of additional services, based on the facts from customer research
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Confirmed the value and made the first 7 sales of the main product to target audience segments
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Formed a plan for hypotheses and product refinement to achieve goals
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Conducted an intellectual property audit: formed a list of objects, a recommended set of documents, drafts of the main contracts with contractors within the company


Time:  5 месяцев

Skolkovo Technopark is more than 450 residents, popular services, shared use centers, accredited service companies, offices and laboratories.

Digital IP - Scientific and educational center of intellectual property and digital economy

SberUnity — a single online space that brings together startups, investors and corporations

Prophet – agency of integrated communications solutions. Professional and technological capacities allow to implement projects from regional to international levels. Among priority clients are Russian and transnational companies – representatives of creative industries and high-tech sectors of the economy.

The Aquarium Innovation Center is an ecosystem that unites technology entrepreneurs of the Krasnodar Region. It is a partner-operator of the regional project "Funnel of Innovative Startups" and a regional operator of "Skolkovo".

The Moscow Innovation Cluster is a platform for the implementation of innovations and the development of cooperation between large corporations, small and medium-sized businesses, educational and scientific organizations, development institutions and the city